Zanotta’s stylish New York showroom lets you live with its products – Robb Report
Up-and-coming furniture brands and galleries, such as TRNK and Future Perfect, have ditched the old showroom formula in favor of more experiential offerings. Zanotta, a historic Italian brand with several pieces in the permanent collection of the Museum of Modern Art, takes this philosophy even further by opening a house almost entirely decorated with its furniture, both new and vintage. It’s not just for passing and testing a few chairs, either – ‘Friends of Zanotta’ can use the residence for events or meetings, and overnight stays by invitation are free.
The concept, dubbed Zanotta House, is located in New York’s Greenwich Village, in an iconic 5,500 square foot building dating from 1912, so it has a lot of charm. Tihany Design, the project’s interior design partner for its first iteration, paired pieces by Zanotta with wall rugs by CC-Carpets and colorful artwork by Mr. Brainwash.
Zanotta has taken into account all aspects of home life with the goal of making it feel less like a gallery with white walls and more like a space where interested parties can interact and live organically with. its furniture, including the Sacco ottoman or the Rider lounge chair. To complete the experience, the brand brings in glassware and ceramics from other Italian countries as well as pots, pans and other kitchen items from Alessi. Zanotta can also use the space as a kind of laboratory to experiment with new designs and see how they work in different residential settings.
That being said, of course, Zanotta House is first and foremost a place where interested people can stop and stay for a while. “The design community in New York is huge,” says Francesco Secchioroli, who oversees Zanotta’s US operations. “We wanted this community to come through the house and experience a moment of life. That was the goal when we first talked about this project. Guests can (and should) take a dip in the indoor pool or host an outdoor meeting on the rooftop terrace. The only downside? You might encounter unofficial paparazzi while you are there: Taylor Swift once lived here, and her fans still take photos outside and leave letters in the mailbox.