Wire Holdings, Inc. Announces Launch of Newest Vertical CasaWire in Summer 2022 and Strengthens Advisory Board with Addition of Amanza Smith
SEATTLE–(BUSINESS WIRE)–Wire Holdings, Inc. announces the expansion of its B2B2C digital marketplace platforms with the upcoming launch of CasaWire. After the success the company has had in connecting the consumer with emerging and established brands in the fashion and beauty spaces, with the FashWire and GlossWire app and online shopping platforms, the next natural step , and what the market is asking for, is to focus on expanding into interior decorating and interior design.
“I am incredibly honored to have Amanza Smith join our advisory board,” said Kimberly Carney, Founder and CEO of Wire Holdings. “Using the best technology and data, CasaWire will be the first B2B2C marketplace directly connecting the end consumer to a portfolio of home décor brands, empowering them to discover the most curated products and access key industry trendsetters, including “Selling Sunset” star Amanza Smith, whose first love is interior design.
Launching in the summer of 2022, CasaWire will build on the success of the FashWire and GlossWire verticals with highly curated home décor products and an editorial spotlighting designers, artisans and artists from around the world. The market will feature products ranging from furniture and table lighting, to art and photography, and home fragrances. CasaWire’s focus on product discovery will be supported by recommendations from interior design experts and access to top industry trendsetters. The world’s most coveted brands will be showcased through designer and artist-focused profiles, live links to their websites and social media support giving the consumer a 360-degree solution to explore the best pieces with which to decorate his house.
As an agent for the Oppenheim Group and star of the hit reality TV show Selling Sunset, Amanza Smith has joined the advisory board of Wire Holdings. Prior to earning her real estate license, Amanza earned her degree in interior design from Indiana State University, became a home stager for Hollywood’s elite, and deepened her passion in the real estate retail space as a as an agent.
“By selling Sunset I am able to show my passion for interior design, home staging and being a real estate agent and the truth is that all three go hand in hand,” said Amanza Smith, Furniture Design + Interiors Expert, Realtor Associate and Wire Member of the Investments Advisory Board. “CasaWire is exactly what I hear our luxury home owners crave, a direct way to access highly curated home and decor pieces in real time.”
“Amanza not only understands what the consumer is looking for in their spaces through their experience of viewing the best properties as a real estate agent, but their rich history in the world of interior design gives them invaluable insight into understanding our mission. to create a seamless experience for the CasaWire user and the brands on the platform,” Carney continued. B2C shopping that is powered by consumer preferences using personalization.”
“What FashWire and GlossWire have done so effectively is provide the consumer with an elevated marketplace to experience unique fashion and beauty brands,” said Susanah Zeffiro, Principal Client Partner, Beauty – Spotify and Advisory Board Member. of Wire Holdings. “The shift in recent years to remote working and greater attention to one’s home environment is not a passing trend, so it’s very exciting that Wire Holdings is bringing the technology that has worked so well for fashion and beauty in the design and decorating space of the home.”
“We are thrilled to have Amanza Smith join our advisory board. CasaWire is a natural expansion as a vertical in the Wire Holdings portfolio as the company captures market share in the B2B2C space, which our trend analysis shows in terms of innovation and technology in the shopping industry. said Deborah Weinswig, founder and CEO of Coresight. Member of the advisory board of Research and Wire Holdings. “Disrupting the traditional retail model is something Kimberly has been doing since day one when she launched FashWire and our market insight shows the next frontier is the home décor category, so timing might not be better at bringing Amanza Smith to our Board and the upcoming launch of CasaWire.
“I am extremely excited to help lead the groundbreaking work of Wire Holdings, Inc. technology in this dynamic space where we can connect brands to our customers through our intelligent, data-driven platform,” Hooman said. Hamzeh, Development Partner of Wire Holdings, Inc. and CEO of DevelopingNow. “With the home continuing to be the epicenter of how consumers express their personal style, CasaWire’s global marketplace aims to revolutionize brand-to-consumer engagement with disruptive data-driven solutions. a B2B and B2C point of view. I look forward to working with Amanza Smith as we build the next generation platform for the furniture industry by merging data insights and consumer behavior insights.
CasaWire is expected to launch in August 2022. If you would like additional information, please follow us @casawirehome on Instagram for updates or email us at [email protected]
About Wire Holdings, Inc.
Wire Holdings has two high-growth B2B2C platforms: FashWire and GlossWire. The company is redefining the way fashion and beauty brands interact with consumers by providing customers with a truly seamless interactive experience through real-time digital engagement. Both platforms are dual-sided marketplaces whose mission is to reframe the fashion and beauty industries by leveraging technology to provide consumers with the ability to discover and buy fashion brands. and beauty around the world while providing our brands with real-time critical feedback. Through its industry-leading web-based applications and platforms, FashWire and GlossWire customers can shop a curated edition of over 50,000 products, from over 600 emerging and established global brands. In the summer of 2022, the company is launching CasaWire with the same compelling platform aimed at the $700 billion global home and décor market, with a backdoor wholesale B2B addition between manufacturers, architects and designers. interior and markings. The company is backed by a range of leading private angel investors in beauty, fashion, retail and technology. To learn more about FashWire, visit www.fashwire.com or download the app from the App Store. To learn more about GlossWire, visit www.glosswire.com or download the app from the App Store.
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