The yoga and exercise mat market is worth $15.2 billion by 2026

MarketsandMarkets Research Pvt. ltd.

Chicago, June 24, 2022 (GLOBE NEWSWIRE) — According to the new market research report “yoga and exercise mats market by material (polyvinyl chloride, natural rubber, polyurethane, thermoplastic elastomer, others), distribution channel (e-commerce, supermarket and hypermarket, specialty store), end use, region – global forecast to 2026″the size is expected to grow from USD 11.7 billion in 2021 to USD 15.2 billion by 2026, at a CAGR of 5.3% during the forecast period 2021 to 2026. Market growth is driven by growing awareness of healthy lifestyles as well as the growing popularity of yoga.

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The polyvinyl chloride segment accounted for the largest share of the yoga and exercise mat market in 2020.

By material, polyvinyl chloride segment accounted for the largest market share in 2020. Polyvinyl chloride is used for manufacturing yoga and exercise mats as it is cheaper than other polymers, offers flexibility, durability and is also easier to wash compared to other materials. . Therefore, polyvinyl chloride is preferred for making low cost yoga and exercise mats. It is observed that the use of polyvinyl chloride yoga and exercise mats is higher in developing countries, such as India, Brazil, Argentina, and Mexico.

The e-commerce segment accounted for the largest share of the yoga and exercise mats market in 2020.

By distribution channel, e-commerce segment accounted for the largest share of the yoga and exercise mats market in 2020. Fitness products, such as yoga and exercise mats, witnessed high demand in due to lockdown of health clubs and gyms. This has led to an increase in the expansion of e-commerce distribution channels and demand for fitness products. This distribution channel has grown due to advances in technology and internet accessibility.

The personal segment accounted for the largest share of the yoga and exercise mat market in 2020.

By material, the personal segment accounted for the largest market share in 2020. Yoga and exercise mats are increasingly being adopted for home workouts as they are used as heat shields, absorbent wipes, in the garden laying and other recreational activities. Yoga and exercise mats have more uses than their basic functions, due to which their consumption has steadily increased in the consumer market. This is expected to drive the growth of the yoga and exercise mats market over the forecast period.

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Asia-Pacific accounted for the largest share of the global yoga and exercise mat market in 2020

Asia-Pacific accounted for the largest share of the yoga and exercise mats market in 2020. The countries considered for the study on the yoga and exercise mats market in Asia-Pacific include China, India, Japan, South Korea, Malaysia, Thailand, Australia and Singapore. According to the UN study, the number of yoga practitioners is highest in the Asia-Pacific region. Factors such as local government initiatives to support the yoga industry, such as the Indian government’s AYUSH initiative, the presence of cheap labor and plenty of raw materials, awareness of health and the inclination towards a healthy lifestyle among young people, and the presence of many local manufacturers of yoga and exercise mats are responsible for propelling the demand for yoga and exercise mats in the region Asia Pacific.

Lululemon Athletica Inc. (Canada), Columbia Sportswear Company (USA), Adidas AG (Germany), Under Armour, Inc. (USA), Sequential Brands Group Inc. (USA), Airex AG (Switzerland) , Jade Yoga (USA), Manduka LLC (USA), Hugger Mugger Yoga Products (USA), Liforme Ltd. (UK), Barefoot Yoga Co. (USA), Fabrication Enterprises, Inc. (USA), Quanzhou Sansheng Rubber Plastic Foamed Shoes Materials Co., Ltd. (China), La Vie Boheme Yoga (USA), Accessory Arcade (India), Eupromed SRO (Czech Republic), Ningbo Mylon Rubber & Plastic Co., Ltd. (China), Winboss International Co., Ltd (Taiwan), Xiamen Sanfan Sports Products Co, Ltd. (China), Alo Yoga (USA), TEGO (India), Ecoyoga (USA), Shenzhen Haifuxing Technology Co., Ltd (China), Shanghai Fitness Sourcing Inc. (China), Fitness Mats (India) and Yoga Direct LLC (USA), among others, are the prominent players operating in the yoga and exercise mats market.

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Study coverage

This research report categorizes yoga and exercise mats based on material, distribution channel, end use, and region. On the basis of material, the market has been segmented into natural rubber, polyvinyl chloride, polyurethane, thermoplastic elastomer, others (cotton and jute). Based on distribution channel, the market has been segmented into e-commerce, supermarket & hypermarket, specialty store. By end use, the market has been segmented into personal care and healthcare. By region Asia-Pacific, North America, Europe, Middle East, South America. A detailed analysis of major industry players has been carried out to provide insight into their business insights; solutions and services; key strategies; new product launches; mergers; and partnerships, agreements and collaborations; and recent developments associated with yoga and exercise mats.

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