The luxury fashion brand will launch its home collection at a new retail store in Miami

NEW YORK – Luxury fashion brand Gaucho – Buenos Aires has introduced the Gaucho Casa Home collection featuring 70 SKUs in lighting, decor and tableware, and company officials say the first home line will be showcased alongside her luxury apparel at a new Miami store slated to open in July.

The Gaucho – Buenos Aires retail store will be located in Miami’s Design District and will feature products from the company’s SKU 800 apparel line, leather goods and accessories, as well as the Gaucho Casa home collection.

Founder Scott Mathis and design director Lautaro Garcia de la Pena said the new home products are inspired by “Buenos Aires’ rarefied heritage” and Argentine gaucho or cowboy culture.

“Gaucho – Buenos Aires embodies the bold spirit of our namesake – the riders who represent our Argentine culture, traditions and pride – and imbues it with the modern, cosmopolitan energy of our capital,” said Mathis. “The result is something completely individual, whether it’s one of our fine leather handbags or our unique homewares. Everything we create is a celebration of style, craftsmanship, adventure and all the pleasures in life.

The Gaucho Casa Home collection includes natural, ethically sourced materials from Argentina, New Zealand and Iceland. Prices for home products range from $35 to $800.

“Coming out of the pandemic where we’ve all been spending unprecedented time at home, this year has reaffirmed something we already knew to be true: a luxuriously comfortable throw or an exquisitely elegant lamp has the ability to transform every corner of our homes into a place of beauty and, in turn, elevates our mood,” said Garcia de la Pena. “Such is the power of superior design.”

Mathis says the fusion of Argentinian and American cultures is a natural fit for high-end retail products.

“The culture of Argentina and the United States loves luxury goods,” he said. “Argentina is a wonderful source for locating or creating these luxury products, while the United States has countless opportunities to showcase these items that are in high demand by the American public.”

Mathis added that the Casa Home collection appeals to consumers looking for handcrafted products.

“We work with skilled Argentines who master their craft and use the highest quality materials,” Mathis continued. “Our customers associate craftsmanship with quality and seek handcrafted, handcrafted products whenever possible. They also enjoy buying products that have a story behind them that they can share with others. They have a global vision, which is why a brand like Gaucho, which supports local artisans, cultures and crafts, attracts them.

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I’m Cindy Hodnett, brand development editor for BridgeTower Media’s Home Furnishings division. Most recently, I worked in a marketing content development role, and now I’m putting my editor hat on for Furniture Today, Home Accents Today, Gifts & Decorative Accessories, Designers Today, Home Textiles Today, and Home Furnishings News. My first introduction to the business side of furniture was as editor for FT in 2012 and founding editor of Designers Today in 2015, and now I’m once again working alongside some of the industry’s most dedicated professionals to keep our readers informed about the events, people and companies that impact their business.

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