The first Croatian furniture brand with a store in Germany


Movo pop-up store opened in Berlin

October 7, 2021 – In the famous Kurfürstendamm shopping street in Berlin, with the biggest brands in the world, a mov an ephemeral store has been opened. Thereby, mov became the first Croatian furniture brand with this store format in Germany.

mov the mobile work units of the national company Sobočan, in just one year, have been recognized in the market as an excellent solution for all the needs of a functional and optimal workspace and awarded with the most important international awards for the design and innovation; Winner of the German Innovation Award 2021, Iconic Awards – Innovative interior 2021 and BIGSEE Wood design award 2021.


In the mov pop up store in Berlin, until October 30, customers will have the opportunity to see and experience mov models; THE GENIUS, THE REVIEWER, THE FREE SPIRIT, THE STAR, THE STARLIGHT and THE PERFORMER. Each of them is located in an attractive and modernly decorated store space where a seven-meter-long LED screen stands out.


Sobočan says: “Our mov is a product with great export potential, which is important not only for Sobočan, but also for the Croatian economy as a whole. This is confirmed by the great interest of the market and mov is increasingly recognized as an attractive and functional piece of furniture that everyone wants to have in their home or workspace. We are proud to be the first Croatian furniture brand with a pop-up store outside of Croatia and we believe that our entry into the German market will bring us new opportunities.

For more information and articles on Croatian companies here and abroad, follow the dedicated section TCN Made in Croatia.

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