The brand of the YDesign group, Lumens, is revealed
Walnut Creek, Calif., March 07, 2022 (GLOBE NEWSWIRE) — Lumens, a subsidiary of YDesign Group, is pleased to announce the launch of its new brand identity. Passionate about design, from timeless icons to the latest in modern decor, an essential component of the new brand is to create an authentic connection with its professional and residential customers. With a team of design and product experts certified by the American Lighting Association, the company seeks to transform indoor and outdoor spaces with carefully crafted, high-quality pieces that are built to live in and meant to last a lifetime. This mission is illustrated by the company’s new slogan: Enlightened by Design.
The new Lumens builds on its core heritage in lighting and focuses on light lines to bring the brand’s visual identity to life. Rebranding efforts include an updated website design, a new site section dedicated to products and design stories, and a new content hub, The Edit, dedicated to style guides, product selections, technical design knowledge and interviews with the designers behind the industry. favorite brands and models.
“Design is inspiring, personal and collaborative,” says Anne Berger, CMO of YDesign Group. “Design is for life. These are the values that have guided our cross-functional team through the months of our rebranding process. Our customers have their own unique design style, and we’re excited to help bring their vision to life with the new Lumens.
YDesign Group joined Design Holding in 2021, an international group of design-focused companies, including B&B Italia, FLOS, Louis Poulsen and other internationally renowned brands. With an assortment spanning over 350 global brands, the new Lumens delivers a premium customer experience serving business, residential and commercial customers.
“Every employee is dedicated to creating inspiring experiences,” says YDesign Group CEO Laura Walsh. “From our interactions with customers to finding the best products in the world, our new brand reflects our philosophy and commitment to providing a personal connection with good design.”
To support the new Lumens, the company has increased its marketing investments, providing increased brand exposure while better communicating the quality and stories behind their products to inspire architects, designers and consumers. The company has also focused its efforts on digital channels, direct mail and print advertising, and an active public relations program, all of which will serve to accelerate brand growth and the growth of their brand partners. On March 1, 2022, the new Lumens officially turned on the lights.
About YDesign Group
YDesign Group is the leading online destination for modern and contemporary designer lighting, offering a curated selection of lighting, fans, furniture and décor from over 350 brands via www.lumens.com and www.ylighting.com , including many exclusive products. YDesign Group inspires customers to confidently realize their interior design vision by providing unparalleled assortment, comprehensive product information and educational content, in addition to price matching, fast shipping, easy returns and American Lighting Association certified sales and service teams. Based in California, YDesign Group serves consumers, trade professionals and commercial clients in the United States and Canada.
Lumens Light + Living was founded in 2004 with one goal in mind: to be the best place to shop for lights, fans, furniture and accessories for people who love modern design. In 2021, Lumens joined the Design Holding portfolio of design companies alongside B&B Italia, FLOS, Louis Poulsen and other internationally renowned brands. We offer a wide assortment of products from over 350 global brands such as SONNEMAN A Way Of Light, Visual Comfort, Tech Lighting and WAC, as well as iconic brands like Artemide, Kartell and Tom Dixon, including hundreds of exclusive designs. Lumens offers a top-notch customer experience with a service team of American Lighting Association-certified lighting and design enthusiasts serving residential, business, and commercial customers.
New Lumens.com brand identity: Enlightened by Design
Lumens Design Event Trade catalog cover