New Kmart Homewares and Furniture You Need to Know About
The store is selling a budget version of a cult home item that’s proving so popular it’s being bought up before it even hits the shelves.
Who doesn’t love golden hour?
Well, apparently a lot of Kmart shoppers, with a new $25 product designed to mimic the perfect sunset, going into absolute frenzy.
First popularized on Instagram and TikTok, the discount department store now sells a Smart Wi-Fi LED Sunset Light.
The color changing lamp can create different shades of light designed to mimic everything from a sunny afternoon to the golden glow of the setting sun.
It’s Wi-Fi enabled, which means it can be operated using your phone, so you can choose the hue to suit your mood.
While Kmart isn’t the only retailer selling cheaper versions of the trendy lamp, some can cost as much as $60.
TikTok user @biancalemos_ posted a video telling shoppers to “run, don’t walk to your nearest Kmart” for the lamp, sharing how she was able to transform her bedroom with the warm and cool tones of the light.
The video has since racked up over 1.5 million views in just over a day, so it’s safe to say that Kmart shoppers are very excited about the new product.
However, many predicted that the demand would mean it would soon be “sold out”.
“Can’t you share this with the whole world?” one person asked jokingly.
“Another thing Kmart will be sold out of agh already,” another commented.
“I got one yesterday, I had to ask for one because they weren’t even on the shelves yet! Love it,” one buyer commented.
“No one goes to Kmart until they get one, I swear to god I’ll go into battle mode,” another wrote.
A Kmart spokeswoman told news.com.au: The Smart Wi-Fi LED Sunset Light has been actively rolling out to stores for the past 4 weeks.
“It’s been particularly popular over the past week, with customers loving this fun new style.”
Over the weekend, Kmart also released its latest line of home products, which includes new kitchen, bedding and outdoor items.
The new collection was designed by Kmart buyers and in-house Melbourne designers with natural colors and textures inspired by Australian flora and fauna.
The range is also specially designed to go with Kmart’s previous living collections, said Meryn Serong, Kmart’s divisional merchandise manager.
“We strive to continue to bring new arrivals to our customers and keep them up to date with the latest trends, while allowing them to build on their existing household items and buy with purpose,” she said. declared.
“We’re so proud to bring this latest living curation to the community and can’t wait to see the many ways our customers style, hack and use our products in their homes to create a place that’s a true extension of themselves.”
Highlights of the collection include a rattan coffee table for $79, a bankia framed canvas for $19, and striking jade throw pillows for $8.50.