Macy’s takes first place in Best Places to Shop on Black Friday survey – Macomb Daily

Macy’s is known for its fashionable clothes and accessories, but toys?

According to a survey of the best places to shop on Black Friday by, Macy’s ranked # 1 for toys, followed by JCPenney and Belk, online for Michiganders, BJ’s and Kohl’s.

Over the years, Black Friday shopping has become a tradition for many Americans looking to start their holiday wishlists, but there is always a bit of a hassle.

Traditionally, shoppers have had to get up early, queue endlessly in stores, and try to find deals from hordes of other shoppers, all in the name of saving money.

Last year, however, in-person shopping was severely constrained by the pandemic and for the first time in its history, the number of Americans who shopped online on Black Friday exceeded 100 million, while purchases in-store fell 37%.

This year, most businesses have reopened, so there will likely be a resurgence of shoppers showing up to shop indoors during Black Friday sales.

Another change over the years is the kickoff of Black Friday.

Many stores have already started their sales.

This is good news for consumers who want to spread their purchases over a longer period of time rather than buying everything in one day or who do not intend to spend time with family members during the day. Thanksgiving weekend.

So where are the best deals?

To answer this question and help consumers maximize their Black Friday savings, WalletHub surveyed nearly 5,000 ongoing sales at major stores nationwide including Academy Sports and Outdoors, Ace Hardware, Amazon, Belk, Best Buy, Big Lots, BJ’s, Costco, Dell Home, HP, JCPenney, Kohl’s, Lenovo, Macy’s, Newegg, Nordstrom, Office Depot and OfficeMax,, Sam’s Club, Target and Walmart. These were then compared across several categories such as toys and jewelry.

The main results of the survey showed:

  • Macy’s has the highest overall discount rate at 58.51%, while Ace Hardware has the lowest at 11.73%.
  • The overall average discount for Black Friday is 32%. Consumers should aim for this discount amount or more to avoid the pitfalls of Black Friday.
  • The “Clothing and accessories” category has one of the largest shares of discounted items, 18.40% of all offers, while the “Consumer packaged goods” category has the smallest at 3.47% .

Based on the discounted items available, the Top 10 Black Friday Retailers include:

  1. Macy’s (58.51%)
  2. JCPenney (57.63%)
  3. Belk (56.69%)
  4. Kohl (49.32%)
  5. Office Depot and Office Max (42.85%)
  6. Lenova (40.29%) ‘
  7. Nordstrom (33.21%)
  8. Walmart (31.60%)
  9. HP (31.34%)
  10. Large prizes (29.19%)

Here is how the retailers were classified into the different categories:

Clothes and accessories :

  1. JCPenney (58.89%)
  2. Belk (online only in Michigan)
  3. Macy’s (44.69%)
  4. Kohl (44.69)
  5. Nordstrom (43.97%)

Computers and phones:

  1. Macy’s (53.50%)
  2. Belk (43.80%)
  3. Walmart (40.77)
  4. Lenova (40.77%)
  5. Kohl (37.63%)

Consumer electronics:

  1. Macy’s (58%)
  2. JCPenney (48.84%)
  3. Belk (39.08%)
  4. Kohl (36.64)
  5. Newegg (34.08)
Among the online stores in the top five lists of the best places to shop on Black Friday was Newegg, which is known for its consumer electronics. Photo courtesy of Newegg

Consumer packaged goods

  1. Macy’s (48.91%
  2. JCPenney (42.23)
  3. Ace Material (28.77)
  4. Amazon (27.38%)
  5. Belk (23.61%)


  1. Macy’s (56.58%)
  2. JCPenney (54.66)
  3. Belk (48.75%)
  4. BJ (39.86)
  5. Kohl (33.24%)

Small and large appliances

  1. Belk (60.68)
  2. Macy’s (57.62%)
  3. JCPenney (53.66%)
  4. Large prizes (41.91%)
  5. Kohl (39.92%)


  1. Office Depot and Office Max (49.17)
  2. Macy’s (41.54%)
  3. BJ (34.27%)
  4. Target (33.04%)
  5. Amazon (28.05%)


  1. Belk (80.22%)
  2. Kohl (75.58%)
  3. Macy’s (65.97%)
  4. JCPenney (57.66%)
  5. Costco (22.48%)

The lion’s share of discounts offered on Black Friday are in the clothing and accessories department, followed by computers and phones, jewelry, toys, home appliances, consumer electronics, furniture and consumer goods. packed.

Finally, here are some tips for maximizing the bargains on Black Friday.

“Some e-commerce websites and credit card companies offer cash back for purchases made by consumers through their website. This is an additional discount on top of the Black Friday bargains. Another tip is to sign up for emails for additional discounts (usually 10-20% for the first purchase), ”said Byoungho“ Ellie ”Jin, president of the International Textile and Apparel Association and professor. at North Carolina State University.

Buyers should also have a plan before they venture into the madness.

“What are you looking for? What’s your budget? Make a list and double check it. Read the consumer advice columns. I read” The Strategist and The Wirecutter “lately. But there are a lot of reputable sites that have reputations. to offer sound advice on quality and price, ”said Penne Restad, senior lecturer at the Thomas Jefferson Center for the Study of Core Texts and Ideas and the University of Texas at Austin.

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