Local virtual and augmented reality creator changes name, adding workers

Retail stores temporarily closed at the start of the COVID-19 pandemic, causing uncertainty and lower revenues, Besecker said. But a combination of a rapid increase in do-it-yourself or do-it-yourself projects and the reopening of storefronts helped fuel a massive resurgence, he said.

“We were around 60 people (in 2020) and we grew to over 120 last year,” he said. “We (also) more than doubled our income. Momentum feels pretty good. We will probably double again this year.

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3D Cloud by Marxent at Austin Landing in Miami Twp. doubled in growth and headcount in 2021. Founded in 2011, the company recently rebranded from its original nickname, Marxent. CONTRIBUTED

3D Cloud by Marxent at Austin Landing in Miami Twp.  doubled in growth and headcount in 2021. Founded in 2011, the company recently rebranded from its original nickname, Marxent.  CONTRIBUTED
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3D Cloud by Marxent at Austin Landing in Miami Twp. doubled in growth and headcount in 2021. Founded in 2011, the company recently rebranded from its original nickname, Marxent. CONTRIBUTED

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3D Cloud by Marxent is on track to reach more than $20 million in subscription revenue and, based on its recent strong growth record, Besecker said. Becoming a $50 million+ company in the next few years is “not unthinkable,” he said.

It will also likely add at least 40 more employees this year, he said.

“3D is one of the hottest categories in the world. Home is one of the hottest categories right now,” Besecker said. the intersection of two very fast growing categories, so that’s really exciting.

The company was founded in 2011 by Besecker and his brother Barry, who have worked together since working in their father’s sporting goods store in the early 1980s. The brothers grew up on a farm in Tipp City and Barry Besecker graduated from Wright State.

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The 3D Cloud app suite includes Web AR, Room Visualizers, Product Configurators, and Room Planners that can be deployed across devices and channels. CONTRIBUTED

The 3D Cloud app suite includes Web AR, Room Visualizers, Product Configurators, and Room Planners that can be deployed across devices and channels.  CONTRIBUTED
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The 3D Cloud app suite includes Web AR, Room Visualizers, Product Configurators, and Room Planners that can be deployed across devices and channels. CONTRIBUTED

In early 2021, the company secured a $15 million capital injection by closing a Series C funding round led by Bellini Capital. This helped fund international expansion and new product development.

While Marxent’s 3D Cloud is “quite strongly in home verticals,” there’s nothing in what it’s built so far that limits it to that, he said.

“There are a lot of other categories like fashion, automotive and industrial, and so the repositioning of 3D Cloud is also starting to put us in a place where we think about a lot more than the home vertical,” did he declare. “It increases our total opportunities for growth and the markets to pursue.

“Beyond the growth and opportunities ahead of us, we are very proud of the team and the ability to contribute to the Dayton community.”

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