IIDA announces the winners of the showroom and booth competition


IIDA has announced the winners of the 2021 IIDA Showroom and Booth Design Competition. This competition rewards originality of design, visual impact, efficient use of materials and exceptional use of space, color, texture, lighting and graphics in the rooms. NeoCon exhibition and booths.

“It’s exciting to see how companies and manufacturers continue to evolve their products and displays in order to stay agile with the changing landscape and exceed attendee experience expectations,” said Cheryl S Durst, Executive Vice President and CEO of IIDA, the Hon. FIIDA. “This year’s winners have demonstrated an exceptional use of thought and creativity that has humanized the way we think about design.

The jury reviewing this year’s competition included: Jamie Cavalier, IIDA, Fitwel Amb., LEED GA, Designer + Project Manager, BOX Studios; Karie Vagedes, IIDA, Senior Partner, Huntsman Architectural Group; and Sarah Kuchar, IIDA, Owner, Creative Director, Kuchar.

“Attention to detail, color and functionality has taken this year’s displays to a new level,” said Jamie Cavalier, IIDA on behalf of the jury. “TheMART continues to be a hub for some of the most impressive design minds of our time and we have had the pleasure of honoring these curations that come to life. “

The winners of the 2021 IIDA Showroom and Stand Design Competition are:

Small showroom – Less than 4,000 sq. Ft.

Company: Hightower

Designer: Hightower in collaboration with Casey Keasler

Location: Floor 11 – 1110
Best of the contest winner

Large stand – 400 square feet or more

Company: Haworth, Inc

Designer: Gensler and Confluence

Location: Floor 1 – South Market Hall

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