Furniture industry weighs in on Elon Musk’s Twitter acquisition

SAN FRANÇOIS – Elon Musk just announced the takeover of Twitter shone a spotlight on the social media platform at a time when businesses, both within and outside the furniture industry, are increasingly reliant on social channels as the primary conduit to customers. consumers. The $44 billion deal capped a news cycle in which the You’re here and SpaceX The CEO became one of Twitter’s largest shareholders, declined a seat on its board, and instead offered to buy the company. The question of why one of the richest men in the world would want to buy a platform that is fighting to revive user growth, and what that might mean, is a source of widespread speculation.

“I invested in Twitter because I believe in its potential to be the platform for free speech around the world, and I believe that free speech is a societal imperative for a functioning democracy” , Musk said in his offer letter to Twitter. “However, since making my investment, I now realize that the business will not thrive or serve this societal imperative in its current form. Twitter needs to be transformed into a private enterprise.

It’s no secret that Twitter has come under scrutiny for its timeline algorithm and excessive number of bots, making it a harder platform to gain traction and navigate, especially for professional profiles.

“I also want to make Twitter better than ever by enhancing the product with new features, making algorithms open source to increase trust, defeating spambots, and authenticating all humans,” Musk wrote. “Twitter has enormous potential; I look forward to working with the company and the user community to unlock it.

While there is a lot that can and will happen before the acquisition is finalized and Musk’s influence is fully felt, Furniture Today reached out to furniture industry executives to assess the situation. impact the change in ownership could have on how businesses use one of the biggest in the world. communication platforms.

Here’s what they had to say:

Barb Scherer

Authenticity is important to us. Having a more transparent and “real” conversation with our community is positive, regardless of the channel or place where this interaction exists. Since we’re still so new to Twitter, we don’t anticipate any significant changes to the way we use the platform, but hope that any changes will increase the visibility of our content for those who would naturally be inclined to interact with them. . Barb Scherer, Senior Vice President and Chief Marketing Officer of Badcock Home Furniture and more

“One improvement we would love to see would be to have more hashtag-responsive Twitter traffic, like Instagram is. When it comes to its promise of better algorithms, there’s a ‘wait and see’ attitude. Some comments and behaviors Musk’s pasts suggest he has an agenda, so it’s feared he’ll amplify some messages and downplay others to advance that agenda.He suggested he would “soften” the platform significantly. this means allowing more hate speech, harassment, incitement to violence or misinformation that compromises public health, it could create an unhealthy platform not conducive to building brands. is for the Twitter platform to be transparent, engaging and accountable to promote vital public communication and commerce. Kim Shaver, spokesperson for Marge Carson

Brad Cates

Brad Cates

For Sarreid, Twitter is included in all social media posting activities, but remains the weakest in terms of customer interaction. Sarreid is 110% committed to being where our customers are looking for information. If the proposed changes improve the format, then we’re all on board. Platforms like Instagram, Pinterest and Facebook allow Sarreid to tell a visual story. We talk about beauty, quality, harmony and availability of products, an open source platform would “in theory” enhance this opportunity to speak to an even wider audience. Brad Cates, President and CEO of Sarreid

“Currently, we use Twitter to post inspirational images and engage with designers and clients around the world. We are excited about the prospect of growth for the Twitter platform and increased flexibility for its users. As we focus on growing our brand digitally, we look forward to seeing Twitter become a bigger part of our social presence. Maggie O’Hare, Marketing Director at Theodore Alexander

Matt Target, Stickley

Matt Target

First, fewer bots is always better. We suspect that a large percentage of Twitter accounts are either abandoned or bots. Eliminating bots can only lead to a better experience. Second, Twitter has spent 15 years developing an algorithm that apparently works. If Musk’s ownership forces the engineering and analysis teams to start from scratch, I’m not sure it will be a great experience at launch. This is just speculation, and we’re excited to see where it goes with the algorithm. If we see engagement improve, we will increase our presence on Twitter. — Matt Targett, Director of Marketing at Stickley Furniture

See also

Twitter is piloting a new shop module feature

The booming “metaverse” offers the furniture industry a potential meta-market

Las Vegas Design Center offers training in social media tactics

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