Furniture Company Simpli Home® Introduces New Brand Identity

CONCORD, ON, May 13, 2022 /24-7PressRelease/ — Simpli Home is proud to announce the introduction of its new brand identity, which launched on April 12, 2022. The new brand identity will serve to build loyalty consumers and to support Simpli Home’s expansion strategy as a hybrid DTC/marketplace furniture brand.

The new Simpli Home brand communicates that great quality is a right – consumers deserve premium style without compromising price, quality and design. The rebranding was launched last month through a series of coordinated updates, including a new online store and branded marketplace content.

Simpli Home has invested in significant marketing initiatives to support its goal of becoming the most recognized brand of affordable, high quality furniture. Investments include brand messaging, brand visuals, marketing channel enhancements, DTC/marketplace advertising, and technology enhancements. Through these initiatives, Simpli Home aims to become a furniture brand that customers seek out when shopping for high-value essentials.

“Strong branding is critical to our success as an e-commerce company that relies heavily on imagery and content to sell our products,” says Yoram Weinreich, co-president of Simpli Home. “In markets where algorithms favor the cheapest products and make it difficult for customers to find the high-end products they deserve, Simpli Home wants customers to recognize us as a brand that offers premium quality furniture at affordable prices.”

The brand refresh includes an updated logo, new brand colors and fonts, and an engaging mix of visuals that blend technical product concept sketches with imagery from the home environment. The unique new tone of voice is authentic, uplifting and simple to better communicate the brand message of “high value” furniture.

Beyond the new branding, the refreshed e-commerce website now makes shopping easier, with style-based categories, improved filtering and shoppable image galleries. Short-term improvements planned for the e-commerce website include live chat, product videos, HD zoom images, a more robust customer account section, and a loyalty rewards program.

About Simpli Home®
Founded in 2001, Simpli Home is an e-commerce furniture company with a mission to make beautiful, high-quality furniture affordable for everyone. We keep it simple by designing timeless “high value essentials” built with exceptional quality – solid wood, high quality fabrics and craftsmanship – without the bloat and overhead typical of a traditional brand. We pass this value on to our customers and strive to make them say “wow”.

Simpli Home prides itself on being an environmentally conscious company. We are already a 100% plastic neutral company and are striving to become plastic positive by 2025. Driven by a diverse workforce around the world, Simpli Home is a company offering equality opportunity with an uncompromising commitment to customer satisfaction.

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