Ellen Hook Named 40 Under 40 For Home Furnishing Business Association For Class of 2020

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Champaign, Illinois (WCIA)

Ellen Hook, COO of Ashley HomeStore Central Illinois, explains what it means to be the first woman in her family to take over the business.

We are locally owned and operated, 5th generation. We live in Champaign but have 4 stores in Bloomington, Peoria and East Peoria. Our warehouse is in Normal, IL. We offer more than furniture and mattresses, we provide repair services, delivery services and financing options that you cannot get at the local bank. We have 6 different finance companies allowing everyone to be able to buy furniture regardless of financial limitations. We go to great lengths to promote other local businesses and bring taxpayer dollars to our communities. We use local influencers like Nicole Gorman, Alyssa Hudson, and Tessa and Guy Kirby. WE HAVE TONS OF PRODUCT IN STOCK RIGHT NOW AND ALL OTHERS ARE EXPERIENCING SIGNIFICANT DELAYS WITH THE PRODUCT.

We are a 5th generation family business. Dating back to 1872, my family owns one of the oldest businesses in Illinois and one of the oldest furniture companies in the country. I am the first woman to take over the business and I have just been named 40 under 40 for the Home Furnishing Business Association for the Class of 2020. We are heavily involved in the global supply chain and the efforts of the local community to make a difference. We hosted a “supporting local businesses” event in January 2021 that was attended by over 1,000 people. Free for businesses and customers.

We help people achieve their domestic and family goals. Getting new furniture means more than just having a place to sit, eat, drink, or sleep. We help create memories and feelings of comfort and security by making the buying process seamless, from the web to the store to home delivery. We help design rooms and make sure you know your furniture will work for you in your home in ways you might not have imagined.
I have a 40 under 40 magazine cover, pictures of my great-great-grandparents and parents. Additionally, our Hope 2 Dream organizing efforts are supporting badge event photos and Momology, as well as promoting the Little But Able event on the 28th with Above Able, a small local apparel company that gives back. .

Ashley HomeStore Central Illinois is having a HUGE Labor Day Inventory Sale! We are giving away 3 desks for little girls attending Above Able’s Little But Able event on Saturday August 28th. We donated a patio set to an officer’s family at the Back the Badge event and someone donated $ 2000 to go to the Back the Badge! The family were so excited they won because they were going to try and build their own patio furniture!

Ashley HomeStore Center Illinois
Company / organization phone number
217-356-7200
Company / organization address
602 West Anthony Drive Champaign IL 61822


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