East Midtown is New York’s most in-demand market, as proximity to Grand Central invites you

East Midtown is once again Manhattan’s hottest office market.

Deals are still going on in the Hudson Yards, Times Square, Midtown South and World Trade Center area, but brokers say the momentum has shifted to the 1940s and 1950s in the East, which seemed like it not so long ago have lost their luster.

“Companies with resources are drawn to the blocks around Grand Central Terminal,” an insider said. “They like the energy that came from One Vanderbilt and the recent rezoning of East Midtown. They like that the LIRR is coming to the terminal soon. And they love the reinvestment that renews old towers.

A major lease is reportedly underway for the Macquarie Group at 660 Fifth Avenue in Brookfield, the redesigned tower stripped of its former “satanic” 666 address. More deals are also set to happen in the unrecognizably transformed tower.

Meanwhile, sources said Ken Griffin’s Citadel, which is in the midst of hiring in the Big Apple, is in advanced talks with 550 Madison Ave. of Olayan America, the repositioned former Sony tower where Chubb Group recently signed on as anchor tenant. Citadel is already the largest tenant at 425 Park Ave. near L&L Holding Co.

660 Fifth Avenue in New York
The former 666 Fifth Avenue — now rebranded as 660 Fifth Avenue — has a significant ongoing lease, sources told the Post.
Getty Images/Drew Angerer

Separately, an unidentified tenant is reportedly occupying high-floor space at One Vanderbilt in SL Green for nearly $300 per square foot.

We recently reported renewed rental momentum at Mutual of America and 320 Park Ave. of Munich Re, which like many other avenue towers has undergone a major capital upgrade programme.

“Coming out of the pandemic, we will see even more activity in Midtown East,” one broker predicted, “as businesses undeterred by ‘work from home’ will continue to seek stability from what has always been the Manhattan’s #1 commercial heart – Grand Central.”

Ken Griffin’s Citadel is in advanced talks with Olayan America for space at 550 Madison Ave, sources tell The Post.
Chicago Tribune via Getty Images
550 Madison Avenue
550 Madison Avenue has seen renewed interest due to its proximity to Grand Central. The building, formerly known as the Sony Building, could see a big lease from Ken Griffin’s Citadel
Bloomberg via Getty Images

The area near Bloomie’s gets the ‘Blu’ lift

The struggling business scene immediately south of Bloomingdale’s is getting a much-needed boost. Modern furniture mecca Blu Dot just signed a 12,346 square foot lease on three levels – plus a 2,700 square foot rooftop terrace – at 715 Lexington Ave. at East 58 from Vornadoand Street.

It will be the second Blu Dot store in Manhattan, based in Minneapolis, following the success of its similarly sized department store at 79 Madison Ave. downtown.

Blu Dot store
Furniture retailer Blu Dot signed a lease at 715 Lexington Avenue in Vornado
San Francisco Chronicle/Hearst Newspapers via Getty Images
715 Lexington Avenue
Retail space at 715 Lexington Avenue will have a big new tenant with furniture retailer Blu Dot joining the neighborhood.
Google Maps

The deal for most of the retail “glass boxes” was brokered by Sinvin’s Senior Managing Director, Sarah Shannon for Blue Dot, and Vornado’s Edward Hogan and Jason Morrison internally.

Blu Dot Co-Founder and CEO John Christakos said, “With the success of our flagship store in the Nomad Design District, we are thrilled to expand Blu Dot’s presence in Manhattan with this new store in the heart of the East Side design community.”

Sarah Shannon of Sinvin
Sinvin’s Senior Managing Director, Sarah Shannon, negotiated the lease for the Blu Dot space.

Shannon of Sinvin said, “With over 120 feet of wraparound glass facade on the second and third floors, Blu Dot will have a powerful presence. The roof terrace will allow Blu Dot to present its range of outdoor furniture and to welcome customers and special events.

The low-rise building at 715 Lexington is one of two Vornado built years ago to add a chic retail environment to the south side of East 58andacross from the developer’s condo and office tower at 731 Lexington.

The space where Blu Dot will open – likely by the end of the year – has been vacant for some time. Terms were not available. A Santander bank branch which is also at the address will remain.

Extra, extra: A new Starbucks! (Really)

A long time ago, in a galaxy far, far away — that is, pre-pandemic — a new Starbucks opening wouldn’t be worth a look.

But it’s been as long as can be remembered since the barista juggernaut launched a new outpost in the heart of Midtown, which mostly saw the closure and “consolidation” of Starbucks.

Now Starbucks has leased a prime corner at 444 Madison Ave. of Westbrook Partner. The asking rent on the former Florsheim space was $350 per square foot.

Steven Soutendijk and Sean Moran of Cushman & Wakefield replaced the owner while David Firestein replaced Starbucks.

Grand Central Station Great Hall
Grand Central Station is a draw for commercial buildings in the Midtown East neighborhood, a real estate industry watcher said.
AP Photo/Frank Franklin II

The deal is actually a move rather than an expansion, as the new store at 444 Madison will replace a nearby one. But it’s a welcome sign that Starbucks, long a symbol of Manhattan’s caffeine-rich energy, is back in the game.

Westbrook’s 444 Madison has also seen new energy on the office leasing front, having recently signed on with the non-profit Doris Duke Management Foundation and financial firm EOS Investors, as the Commercial Observer reported last month. .

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