Discount buyers forced to adapt to new economic trends
The dollar-store chain Dollar Tree has announced adjustments to its pricing structure, alongside the announcement by Southeastern Wisconsin and Metro Chicago Goodwill of big changes to their product offering.
“For decades our customers have enjoyed the ‘thrill of the hunt’ for a dollar’s worth – and we remain committed to this basic proposition – but many tell us they also want a wider product assortment when they come to shop, ”said Michael Witynski, president and CEO of Dollar Tree.
The store plans to offer items priced at $ 1, $ 3 and $ 5 at the new Dollar Tree Plus locations in an effort to offer a wider variety of products to customers. By the end of 2021, Dollar Tree plans to have 500 Dollar Tree Plus stores.
“We believe that testing additional prices above $ 1 for Dollar Tree products will allow us over time to expand our assortments, introduce new products and meet more of our customers’ daily needs,” Witynski said.
However, their efforts do not end there. The dollar store plans to open another 1,500 of these stores in 2022 and then expects to have a total of at least 5,000 Dollar Tree Plus stores by 2024.
“We’re a ‘test and learn’ organization, that’s what we’re doing with this new initiative,” Witynski said. “Our merchants have proven themselves to be among the best in the business by working with suppliers to create extreme value, and we will continue to deliver the ‘thrill of the hunt’ to our customers. “
Nurse and discount shopper Hannah Lanser shops at both Dollar Tree and Goodwill on a weekly basis. Although she understands the change that Dollar Tree is implementing, she is not happy with it.
“Unfortunately, that’s not really the point of the dollar tree because it won’t be a dollar for everything,” Lanser said. “A little disappointing, [yet] understandable since everything else is rising in prices all around us – like McDonald’s dollar menu isn’t really a thing anymore, so I guess they have to stay competitive with other industries.
During this time, Goodwill will stop accepting larger furniture and exercise equipment on November 1 and cease selling such products on December 1.
The DePaulia spoke to a Goodwill official, who asked to remain anonymous because store employees are not supposed to speak to the press, about politics. While Goodwill did not directly explain to the manager why these changes were implemented, he does have a few ideas.
“We get a lot of furniture, but we only sell a few pieces a day,” said the manager. “Throwing away most of this furniture costs us hundreds [of dollars] and the sale of the furniture does not cover these costs at all.
The job of the donation clerk in Goodwill stores often involves moving furniture and other bulky goods across the floor. But, this manager still thinks there is enough work for everyone.
“I don’t think it will interfere with the workflow during the day, but we will lose customers because we won’t have such cheap furniture – we are known for furniture that people can afford,” he said. they stated. “However, we are already too busy. It will not affect our employees; in fact, I think it will lighten their load.
A new sofa can cost well over $ 100, sometimes even over $ 1,000. Allow low-income consumers who need more affordable options to feel the impact of this new policy.
The manager said he was personally upset. Goodwill interrupts furniture sales. They also said that furniture was often an important item for regulars who made money by reselling products they found in the store.
Dedicated shoppers like Lanser have seen items disappear from Goodwill shelves over time and are worried about what could happen.
“I hear they are going to be [discontinuing certain items] now, ”Lanser said. “I noticed that they don’t have any personal items like bras and underwear anymore and they have, at least new pairs… I feel like it won’t be the same, they won’t have the same items that I normally buy for. “
Despite this change and the potential future changes to come, Lanser never sees himself straying from Goodwill, as his love for the store is too strong.
“I love the thrill of going out there and not knowing exactly what you’re looking for but looking through everything to find a good deal,” Lanser said. “By rummaging through the shelves, by rummaging in yourself – honestly, [it’s] just exciting.