City Furniture and Miami Marlins are proud to support three local small businesses to be recognized under the Small Business Partnership Program
MIAMI – In June of this year, the Miami Marlins and CITY Furniture launched the Small Business Development Program, with the announcement of the renewal of their annual partnership. After witnessing the devastating effects of COVID-19 on the local community, the two organizations recognized the need to support local businesses throughout South Florida.
The Small Business Venture program identifies deserving businesses and provides recognition and exposure through broadcasts in stadiums and games, as well as a $ 2,500 grant on behalf of CITY Furniture to meet their most important needs and support ongoing operations. Knowing the value and impact of key publicity, each organization will be recognized with behind-the-plate signage for four games and an in-game interview on the Marlins Radio Network driven by AutoNation.
CITY Furniture and the Marlins proudly support El Cristo, Heritage Art Galleries and Jaxson Maximus, the three small businesses selected to be part of the program. Each of the organizations will receive their grant from CITY Furniture and will be spotlighted during the month of September.
Opened in 1972, El Cristo is a Cuban restaurant owned and operated by Latinx located in Little Havana. Their team, made up of 16 Latinx people, felt the continued effects of COVID-19 in Miami, where a slower-than-usual tourism market, coupled with labor shortages, created extremely difficult circumstances for them. the independent restaurant. The Small Business Venture program funds allowed them to invest in additional marketing initiatives to boost business and cover salary expenses to keep their team in business.
Family owned and operated, Heritage Art Galleries is deeply committed to fostering the positive impact of art in its community. With mandatory closings throughout the pandemic, the family suffered a complete loss of income from their sole source of income. Despite their challenges, they managed to introduce new services, including personalized remote photo printing framing, which helped their recovery and expansion to new customers.
One-stop shop for men in the heart of Brickell, Jaxson Maximus offers bespoke suits, grooming services and alterations. Just as the business started up successfully, they were forced to shut down due to COVID-19. Taking advantage of teleworking trends, the father-daughter duo has been able to pivot and develop a tailor-made athleisure brand to satisfy its customers who no longer wear a suit on a daily basis.
CITY Furniture President Andrew Koenig adds, “We are always inspired by the ingenuity and tenacity of local business owners within our community. This is an incredible initiative, in which we are extremely proud to be a part.
CITY Furniture is committed to giving back 5% of annual profits through their 5% commitment, their way of making an impact and demonstrating a commitment to the community throughout the year. CITY’s participation in the Small Business Venture program sets them apart as the official furniture and mattress supplier to the Miami Marlins and the exclusive sponsor of the Marlins’ batting practice at LoanDepot Park. The partnership unites two organizations with a common commitment to providing first-class experiences at incredible value.