Burrow launches resale program in partnership with FloorFound
Furniture World News Bureau on 06/23/2022
Re-commerce pioneer FloorFound recently announced a strategic partnership with a leading consumer furniture brand Terrier. With this partnership, Burrow and FloorFound hope to reduce waste and avoid supply chain delays by reselling a number of its award-winning sofas, lounge chairs, armchairs and soon-to-be mattresses.
Now, thanks to FloorFound, Burrow offers high-quality returned items and open boxes at a discount through the FloorFound Store. FloorFound’s circular commerce platform includes a nationwide reverse logistics network and technology for receiving, grading, pricing and marketing non-new items and powering resale channels. Burrow has sold hundreds of resale items to date and plans to launch a branded resale portal on its flagship site. burrow.com.
“From the beginning, Burrow has been on a mission to reduce waste by designing furniture that’s built to last from house to house and move after move. Our customers know what values are important to them, and our program resale program allows people to buy accessible, ready-to-ship pieces while positively impacting the planet,” said Stephen Kuhl, Co-Founder and CEO of Burrow. “This program makes it easier to buy great furniture, gets them delivered quickly and at a great value, while keeping oversized items out of landfills.”
Through this partnership, Burrow can promote in-stock furniture ready to ship – a selection complemented by FloorFound resale items, which can be delivered to new buyers in weeks, not months. The average price of a Burrow piece offered by the FloorFound Store is $800, with an average discount of 43%, indicating that shoppers are looking for quality, durability and fast delivery, in addition to value.
“With many industries impacted by supply chain complications, we know customers value fast, free shipping, which Burrow has always offered,” continued Kuhl. “Now our FloorFound partnership means we can bring popular designs back to market and quickly connect buyers with sought-after products.”
Burrow designs high-quality, durable furniture – and every piece is constructed using scratch-resistant surfaces and durable, stain-resistant fabrics. When customers rearrange their spaces or move to a new home, they can simply reconfigure Burrow pieces with add-ons and accessories for decades of enjoyment. This focus on sustainability and long-term customer relationships aligns perfectly with FloorFound’s mission to power the circular economy.
“By launching a recommerce channel that gives high-quality merchandise a second life, Burrow is moving away from the linear ‘Make, Take, and Trash’ model,” said Chris Richter, Founder and CEO of FloorFound. “Customers are happy because they can take delivery of resold items that are already here in the United States, and they’re helping to conserve our planet’s resources in the process.”
Burrow is the smart, direct-to-consumer furniture company reinventing the way people furnish their homes. The original Burrow sofa was launched in 2017 to solve the frustrations often associated with the furniture industry. Burrow uses extensive customer data and research to create the most convenient and comfortable end-to-end experience – and makes delivering, assembling and re-assembling (when moving) a breeze. child thanks to its brilliantly simple furniture systems. Burrow was named one of the 10 Most Innovative Retail Brands in the World by Fast Company and one of the Top 50 Inventions of the Year by TIME. Based in New York, with stores in New York, Boston and Atlanta, customers can browse the entire catalog and book appointments virtually or in person at www.burrow.com.
FloorFound is focused on protecting the planet by extending the life cycle of oversized retail products. Founded with a mission to bring a circular future to all retailers, FloorFound’s end-to-end recommerce platform and extensive warehouse network simplifies the complexities of oversized returns and resale, coordinating pickup and item inspection to marketing, sales and revenue collection. Joybird, Floyd Home, Burrow and Inside Weather rely on FloorFound to power their resale storefronts and drive traffic through the FloorFound Marketplace. With FloorFound, large objects can find new life and create new joy. For more information, visit https://floorfound.com/.