Bestsellers of August 2021: see the best offers


In most places, August typically marks the end of summer and the official transition to school, which means lots of sales on end-of-season items from retailers like Walmart, Best Buy, and Target. The bulk of this month’s sales are focused on back to school, with many anticipating a return to in-person learning despite an influx of Covid cases across the country. The National Retail Federation expects total back-to-school spending to rise to $ 108.1 billion this year, a 6.4% increase from last year, the average spending for all age groups to increase 10.8% to $ 2,049.

There is a strong demand for school supplies this year following advance child tax credits and stimulus checks. But between high production costs, supply shortages and other challenges, stores and retailers can struggle to offer discounts. Despite these issues, experts expect large retailers to continue to run savings offers and events “not just for college students, but for virtually everyone, including home upgrades. , home office, work and the whole family, ”said Vipin Porwal, Founder and Consumer. expert at Smarty.

GO AHEAD Best sellers and offers in August

What to buy in August

Whether you’re returning to in-person learning or setting up your dorm or home office, August is a great time to shop for a variety of supplies, from pens and folders to art supplies and backpacks. Not only do major retailers like Target, Amazon, and Walmart have a great selection of schools, but more than a dozen states also offer a weekend of duty-free shopping on school supplies. “Some states include electronics, clothing, backpacks and footwear in their duty-free weekends,” noted Kristin McGrath, editor-in-chief of the RetailMeNot savings destination.

In line with back to school, August will see deals on a variety of tech upgrades, including tablets, laptops, and headphones, which can be a treasure trove of savings for everyone, not just for students. McGrath suggested checking out Apple’s back-to-school 2021 offer – which includes free Airpods and product discounts – as well as Best Buy’s Daily Deals for tech savings. “This will be the last time before Black Friday that you will see a lot of popular tech on sale at the same time,” she said.

However, these offers will not last very long. “Expect the majority of back-to-school sales to end at the end of August, as most needs have been purchased for the start of the school year. [by then]”Porwal said, adding that those looking for last-minute supplies can save money during Labor Day and the back-to-school sale in early September. You may want to consider purchasing these supplies right before the start of the school year – them. Retailers will be eager to offload supplies at this point. “You may not want to use this tactic for items you actually need, as shelves will be largely taken care of at this point,” McGrath said. But it can be a smart way to get essentials that you or your kids will use next year at much lower prices. “

Home goods will also get discounts, as retailers offer dorm room decorations for students, including cushions, desks and chairs, shower curtains, trash cans and more, according to McGrath. Students can take advantage of university-specific sales, like the Bed Bath & Beyond College Savings Pass through the end of September, which allows students to take 20% off all college supplies.

As the summer vacation ends, you can expect retailers to hold end-of-season sales and mark everything summer-related, including clothing, outdoor products. air and camping equipment. “Knowing that buyers’ priorities will change with the weather, retailers will move all of this to clearance shelves and set the selling price,” McGrath said.

With campgrounds and national parks seeing an increase in summer camping this year, McGrath added that top outdoor retailers like Cabela’s, Bass Pro Shops, Academy Sports + Outdoors and Walmart will likely have equipment sales. outdoor, including portable grills, tents, hammocks, chairs and more. And if you’re looking to redesign your own outdoor space, most retailers will probably try to sell their summer items at the end of the season, “which means patio furniture, patio umbrellas, dinnerware. outdoor, outdoor rugs and grills will be on sale. As the cold weather draws closer, large retailers like Home Depot and Lowe’s will also begin to brand gardening equipment and tools like weeders and lawn mowers.

While deals on tech like laptops and tablets are expected this month, August buyers will want to expect better sales on home electronics and video game accessories. “The prices of these items become more competitive as the holiday shopping season approaches” around Black Friday, Porwal said. Additionally, those looking for a new smartphone “may be able to wait until the new models are announced for pre-order in the fall,” he added.

The biggest sales take place in August

The best deals to shop now

LARQ self-cleaning water bottle

  • Lowest price since November 2020 (excluding Amazon Prime Day), according to Honey

The LARQ Self-Cleaning Water Bottle, which is part of this year’s Nordstrom Anniversary Sale, activates a purifying UV light every two hours that neutralizes up to 99.9% of odor-causing germs, according to the brand. It includes a rechargeable battery – with a charge that can last up to a month – and double-insulated construction that can keep liquids cold for up to 24 hours.

Zella Live In high waist leggings

  • Lowest price ever, according to Honey

These popular leggings from Zella are made from a moisture-wicking fabric and feature a stretchy, non-slip waistband with a hidden pocket to hold small items like keys, cards or headphones. While these leggings have a slim fit, meaning they’ll fit more closely against the skin, the hybrid polyester-spandex material isn’t transparent, according to the brand.

Salomon X Ultra Mid 3 Aero hiking shoe

  • Current lowest price among major retailers

If you are planning one last outdoor adventure before summer is over, these Salomon X hiking boots are one of the best pairs of hiking boots to buy. They feature a hybrid mesh and leather upper and soft textile linings that can wick away moisture if you walk in a puddle or if it starts to rain. They also offer great ankle protection for navigating moderate trails and a wide toe box for comfort and stability.

Sony WH-1000XM4 noise canceling headphones

One of the best noise canceling headphones, they can be paired with multiple devices at once, which can be useful for listening to music on your phone and taking a professional Zoom meeting call through your laptop. It has built-in Amazon Alexa which gives you hands-free voice access to music, calls and other apps on your mobile device. To make you more comfortable with the noise canceling properties, these headphones feature ambient sound control and a quick attention mode that lets you pause noise canceling and participate in conversations.

Lenovo Yoga 7i 2 in 1 Laptop

  • Lowest price in last 120 days, according to Honey

As you get back to campus approaching, you might be looking for a laptop – and you might want to consider this Lenovo Yoga 7i. It has a 15-inch FHD screen equipped with Dolby Vision and Intel Iris X graphics intended to bring out the colors. It also has touch screen capabilities and you can fold up the keyboard to use it as a tablet. It uses smart cooling designed to extend battery life by preventing your laptop from overheating.

Foundstone Diego Ladder Desk

  • Lowest price in last 120 days, according to Honey

If you continue to work from home for now, you might want to upgrade your office setup. In our coverage of living in small spaces, Dayna Isom Johnson, Etsy’s resident trends expert, recommended thinking vertically when looking to maximize your space. This multi-level office meets these criteria by extending upward rather than outward. The top two shelves can support up to 50 pounds while the main desk can support 100 pounds. At 72 inches tall, the desk’s design makes it look like it’s leaning against the wall.

Herschel Dawson Classic 20.5L Backpack

If you or a loved one is looking for a backpack for getting back to work or going to classes in person, you might want to consider this one from Herschel. It has an average 4.6 star rating from nearly 1,000 reviews on Amazon. The backpack can carry your computer and other essentials with its two front pockets and a padded 13 inch laptop sleeve. It comes in multiple colors including Ivy Green, Ash Rose and more.

Google Wifi AC1200 mesh Wi-Fi system

A mesh Wi-Fi system can extend the coverage of your home network. The Google Wi-Fi system is a popular option with an average rating of 4.7 stars from over 6,000 reviews on Amazon. The three-pack covers up to 4,500 square feet to increase coverage in different parts of your home. When paired with the Google Home app, users can turn off Wi-Fi on specific devices on the mesh network, track screen time, and restrict certain adult content through parental controls.

Learn about the latest NBC News recommendations and buying guides, and download the NBC News app for comprehensive coverage of the coronavirus outbreak.

Rebecca Rodriguez, Shop TODAY and Shari Uyehara, Buy TODAY contributed.

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