Asus Named Taiwan’s Most Valuable Brand in 2021 by Interbrand | Taiwan News

TAIPEI (Taiwan News) – Asus was named Taiwan’s most valuable international brand for the eighth year in a survey by brand consultancy firm Interbrand.

Asus took first place in this year’s Interbrand Best Taiwan Global Brands survey with a brand value of US $ 1.871 billion (NT $ 51.863 billion), up 23% from last year, according to a Press release of the company. Asus has taken advantage of its “wisdom” in its various lines and divisions of the company, according to

For example, the Taiwanese company was able to transfer its Duo form factor from its ZenBook series to its Republic of Gamers (ROG) sub-brand Zephyrus, along with new design features like the built-in watch face of the ProArt Studiobook 16, by Notebookcheck . .report.

Asus is also looking for a “diverse” range of partnerships, especially when it comes to its ROG line, which has worked with furniture brands (IKEA), esports teams, musicians and athletes to strengthen its brand identity. The company was also recognized by Interbrand for its commitment to sustainable practices, including reducing carbon emissions and increasing the use of renewable energy across its global operations.

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