5 products NOT to buy on Black Friday

Black Friday may look a bit more normal this year compared to last year, when shoppers mostly stayed at home and shopped online.

Nearly 2 million more people than last year are expected to shop for the holidays between Thanksgiving Day and Cyber ​​Monday. And some 64% of Americans plan to shop in physical stores on Black Friday this year, up from 51% last year, according to a joint report released by the National Retail Federation, a trade group, and Prosper Insights & Analytics. , a retail analytics company.

But many Americans started shopping for holiday gifts as early as Halloween – heeding warnings from retailers that supply chain issues could lead to shortages of popular toys, technology and other overseas-produced goods. .

In fact, some 28% completed all of their vacation shopping in early November, according to the joint report, based on a survey of more than 7,800 American adults.

Inflation – which is at an all-time high for 31 years with prices of goods and services up 6.2% from last year – also sets Black Friday this year apart from recent years. But it can work to the benefit of consumers, said Diana Smith, retail analyst at Mintel.

“It’s even more important for retailers to come up with deals this year because of inflation which can make consumers wary of the way they buy,” she told MarketWatch.

“But what’s likely going to happen is that these discounts will be offered on a low bid,” said Kristin McGrath, editor of The Real Deal at RetailMeNot. “Consumers will be drawn to a lower price, but might not be able to grab that particular item. “

Like last year, Black Friday “is no longer a” day “- it’s an” event “that lasts a month or more,” Smith said, adding that retailers had deliberately started promoting it earlier. this year “to encourage earlier purchases due to stockouts and delays.

Whether or not you’re looking to finish all your holiday shopping by Cyber ​​Monday or trying to treat yourself to something, it’s important to keep in mind that you might not get a very good deal. good deal, if at all.

Here are five products you should avoid buying during Black Friday sales events.

Clothes

Based on the Black Friday deals already on offer, clothing discounts “are comparable to what we’ve seen in recent years,” which is typically in the order of 30% off site-wide sales, said Regina Conway, who researches sales and promotions for Slickdeals. , a site that tracks retail discounts. “But it is possible that the starting dollar amount of these items has increased slightly. “

“That said, stores are using this time to try to clear some of their existing inventory to make room for seasons to come, so we may see more of an impact in the months to come.”

PS5 and Xbox Series X

Regarding the SONY of the PS5,
+ 0.06%
and Xbox Series X MSFT,
+ 0.54%
Game systems and consoles “the ‘offering’ is just being able to access them at a retail price,” Conway said. The PS5 sells for $ 499.99 at BestBuy BBY,
+ 0.38%
and Walmart WMT,
-0.54%
but was out of stock at both stores on Friday.

They have been particularly difficult to find throughout this year due to the continued shortage of microchips and general supply chain issues. There’s even a website that lists when stores need to restock their supplies.

However, consumers can get a $ 10 discount on certain colors of the Nintendo Switch Lite 7974,
-0.96%
consoles, said McGrath. These sell for around $ 199.99 at retailers like Target TGT and GameStop GME.

“Overall, gaming consoles aren’t going to get great discounts this year, so don’t make that your goal unless just finding one in stock is enough for you,” McGrath said.

Exercise equipment

If you’ve got your eye on a new set of weights or even a PTON Platoon,
-2.60%,
you should wait to get closer to the new year, said Conway. This is when “brands are building on people’s resolutions to get fit or improve their health” and offer bigger discounts, she added.

Televisions

While it can be tempting to buy a new TV on Black Friday, especially when retailers have offers seemingly “too good to be true”, there is often a catch, McGrath said. Usually the TV models that go on sale on Black Friday are outdated models that will need to be replaced or repaired within a few years.

But around the Super Bowl, you’ll have a better chance of getting a newer, higher-quality model.

Furniture

“Unless you absolutely need to replace that side table, bed, or dining room table, there’s no reason you should absolutely shop for furniture on Black Friday and take your attention away from shopping anymore. smart, ”McGrath told MarketWatch.

“In fact, you’ll have another huge opportunity to save on furniture on Presidents’ Day in February.”


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