3D Cloud™ by Marxent Partners with Kingfisher to Deploy 3D Room Visualization, Configuration and Planning Technology
All-new 3D planning and design tool for kitchen, bath and storage delivers a superior hybrid planning experience that flows seamlessly between co-worker-led in-store design systems and e-commerce . Kingfisher’s B&Q and Brico Depot Romania have already launched the 3D room planning system in the UK, Republic of Ireland and Romania. B&Q UK has also rolled out a range of intuitive, mobile 3D product configurators for fireplaces and for Kingfisher’s exclusive Atomia and Alara product ranges.
Using Kingfisher’s 3D planning and design tools, buyers can explore, design, visualize and pay in one app. Simple enough for consumers and sophisticated enough for experienced kitchen designers, even novices can draw a custom room layout, drag and drop products directly into the space, and customize finishes. More sophisticated design features are available for experienced designers.
The result is a realistic image of any kitchen, bathroom or storage project in 2D and 3D. Finished designs can be exported to HD renders or 360 panoramas and for those buying from home, items can be added from the finished 3D scene directly to their e-commerce cart.
It’s easy to book an in-store planning appointment; share measurements, budget, style preferences and designs with design department colleagues and collaborate on final project details. 3D room planner projects can also be exported to 360 degree panoramas for an immersive virtual reality experience.
Main features at a glance:
- Localized to specific banners, markets and product lines
- Endless customization and customization options
- Export projects to photo-like HD renders or 360 panoramas
- Works on desktops and tablets
- Same design software and same experience in-store and for e-commerce
- Drag and drop design from photo feature
- Accuracy down to the millimeter
- Professional tools for expert designers
- Add to cart feature for easy online payment
- Easy to share projects with relatives, contractors and collaborators
- Automated room layout and room scanning features coming soon
JJ Van Oosten, Chief Digital and Technology Officer of Kingfisher, commented: “At Kingfisher, we strive to provide the best experience for our customers, delivering convenience, choice and speed as part of our Powered by Kingfisher strategy.
“We chose Marxent’s 3D Cloud because they have the technology, team, and experience to implement enterprise-wide 3D experiences. The 3D room planning tool in stores combines state-of-the-art viewing and configuration technology and provides customers with a seamless and personalized shopping experience. Partnering with Marxent, this has allowed us to focus on our mobile-first approach, with tools enabling our customers to design from images and part scanning.3D technology is just one of the initiatives we have launched to ensure Kingfisher is at the forefront of retail innovation. “
Leigh DavidsonCEO of 3D Cloud by Marxent in Europe commented : “This initiative is the definition of innovation at scale. Kingfisher is a truly innovative company with some of the brightest minds in digital and home improvement tackling the toughest customer experience challenges. challenges in the vertical sector in many markets.It was an absolute honor to work with the teams of Kingfisher, B&Q and Brico Depot and to accompany this essential stage of their digital transformation.
“Updating its digital offering is central to Kingfisher’s transformation strategy. The 3D room planner and 3D product configurators pave the way for all of Kingfisher’s room planning tools to work on the same platform, bringing a seamless customer experience to their UK banners. Ireland and Romania.”
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About Kingfisher plc
Kingfisher plc is an international home improvement company with approximately 1,490 stores, supported by a team of over 80,000 colleagues. We operate in eight countries across Europe under distribution banners such as B&Q, Castorama, Brico Dépôt, Screwfix, TradePoint and Koçtaş. We offer home improvement products and services to consumers and professionals who purchase in our stores and through our e-commerce channels. At Kingfisher, we believe a better world starts with better homes. We are committed to making better homes accessible to everyone.
About Marxent 3D Cloud™
Marxent’s 3D Cloud™ is the world’s leading 3D e-commerce for furniture, kitchen, bathroom, exterior, office furniture, closets and storage. The 3D Cloud™ platform enables retailers and brands to create endless applications from a single catalog of 3D products. With 3D Cloud™, 3D content is created, managed, and published across all 3D applications from a single source of truth for consistency across every touchpoint in the customer journey. Applications that run on 3D Cloud™ include 3D Product Configurators, 3D Section Configurator, 3D Room Planner with Design from Photo, 360 Product Rotations, 3D Renderings, WebAR, Apps augmented reality retail applications and virtual reality retail applications. Marxent has offices in Miamisburg, Ohioand St. Petersburg, Florida as well as an international presence with offices in London, England; Paris, France; and Auckland, New Zealand. Customers include Kingfisher plc, Macy’s, HNI Corporation, La-Z-Boy, Joybird and john lewis and Partners. For more information, visit 3dcloud.com. We are hiring! View job vacancies here.
3D Cloud™ by Marxent Press contact
SOURCE 3D Cloud from Marxent